Want to develop managerial skills within your current marketing role? Like to get into the analytics and data of marketing or understand consumer psychology? This is the course for you.
Our MSc in Marketing Management course has a unique business-oriented curriculum that will help sharpen your managerial skills and improve planning and scheduling. As well as this, you’ll get into the depths of analytics and data handling as well as learn ethical marketing skills.
These skills will give you an understanding of the role of a marketing manager in an international business landscape.
This course is accredited by
About this course
This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional.
Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules.
You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics – all designed to help you become a strategic marketer.
The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates.
These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.
A day in the life at Hull
2 mins
Module options
For a full Masters degree, you'll study 180 credits over the duration of your course. Some programmes offer a Postgraduate Diploma (PGDip) qualification or a Postgraduate Certificate (PGCert) qualification. For a PGDip, you'll study 120 credits, and for a PGCert, you'll study 60 credits.
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Study Skills and Research Methods
This module equips you with the essential skills you need at the start of your MSc journey. You will learn the academic skills required for progression and develop competencies to undertake your own research projects. The module emphasizes working within diverse settings, understanding the importance of feedback, and ethical considerations in academic research. By the end of the module, you will have enhanced academic skills, an understanding of working in diverse environments, and the ability to conduct ethical research projects.
core
0 credits
Marketing Management for Business
This module equips you with the marketing knowledge and competencies necessary for managing in diverse organisations with intercultural contacts. You will learn to devise sustainable marketing plans through real case studies. Practical aspects involve practicing and showcasing marketing management skills. The module emphasises the development of intercultural competence and the ability to navigate global marketing challenges. By the end of the module, you will be able to apply marketing concepts in multicultural contexts, create effective marketing plans, and demonstrate their understanding of marketing management principles.
core
20 credits
Buyer Behaviour and Ethics
Explore the impact of ethical marketing decisions on buyers' behaviour. Through discussions and sharing consumption experiences, you will develop an understanding of how consumers' purchasing habits have shifted. By analysing real-life examples and case studies, you will understand the ethical implications of consumer choices. By the end of the module, you will have a deeper understanding of buyer behaviour in the context of ethical considerations and will be able to apply this knowledge to real-world scenarios.
core
20 credits
Contemporary Global Marketing Practice
In an increasingly globalised, world managers need to understand key marketing issues prompted by operating in different markets and cultures. This module has a strong emphasis on culture and diversity, whether it applies to consumer behaviour, communication or negotiation. You'll examine case studies, films and other examples drawn from companies and industries in at least thirty countries. By the end of the module, you will have a deep understanding of global marketing dynamics, including cultural influences, and will be able to apply this knowledge to international marketing strategies.
core
20 credits
Interactive IMC and Digital Marketing
This cutting-edge module explores the rapidly growing disciplines of digital and social media marketing. You will gain the competencies, knowledge, and practical experience needed for dynamic roles in this field. Interactive teaching methods, multimedia support, guest speakers, and real-life marketing projects help to prepare you for your future career. Key topics include social media marketing, influencer marketing, content marketing, and online advertising. By the end of the module, you will have a solid understanding of digital marketing strategies and the ability to apply them effectively in an organisation.
core
20 credits
Events Marketing
Critically evaluate the contemporary events industry. On this module, you will learn practical competencies and employability skills through organizing a live event. Practical aspects involve developing and implementing events marketing strategies. By the end of the module, you will have a comprehensive understanding of the events industry, its challenges, and the ability to formulate effective events marketing strategies and enhance your employability through practical experience.
core
20 credits
Marketing Analytics
Delve into the important area of data analytics in marketing practice. You will learn to interpret analytics and use related software and tools to make evidence-based marketing decisions. The module explores how analytics supports various marketing functions and its relationship to business management. Practical aspects include analysing data sets and employing analytics techniques. By the end of the module, you will be fluent in marketing analytics, able to make informed marketing decisions and contribute to evidence-based marketing strategies.
core
20 credits
Dissertation
What fascinates you? You will make an original contribution to research by designing, carrying out and writing up a project on a topic of your choice, supported by your dissertation supervisor.
core
60 credits
Our academics
You’ll be guided through this marketing course by professionals who have vast experience working within the industry before becoming academics.
From budding entrepreneurs and marketing enthusiasts who are ready to share their knowledge and enthusiasm with you.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Ahmed Saoudy
Lecturer in Marketing
Joining the University of Hull in 2022, Ahmed is passionate about digital marketing and consumer behaviour. His teaching blends academic theory with real-world applications, equipping students with essential marketing skills.
Entry Requirements
What do I need?
When it comes to applying for this Postgraduate Taught degree, you'll need an Undergraduate degree (or equivalent). For this course, you'll need a 2:2 in any bachelors degree.
The programme is designed for graduates from any discipline with a strong interest in the foundations of this subject.
If you’re an undergraduate student at Hull, you’re guaranteed a fast-track route to this postgraduate degree, as long as you meet the entry requirements.
In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group if application volumes suggest that this blend cannot be achieved.
Typical offer
2:2 in any subject area
Fees & Funding
How much is it?
Scholarships
We offer a number of awards, bursaries and scholarships for eligible students. They’re awarded for a variety of reasons including academic achievement and/or to help those on lower incomes.
Scholarships and bursaries are separate to student loans. And the best bit is, you don’t pay a penny back.
Alumni Postgraduate Scholarship
University of Hull undergraduates progressing to a taught masters course may receive a 20% discount on the cost of their tuition fees.
Find out if you’re eligible by visiting the University of Hull Alumni Postgraduate Scholarship page.
See more Scholarships
We offer a range of scholarships and awards to students at the university to help with their financial load.
To view all of our scholarships and determine whether you're eligible, please visit our Scholarships and Awards page.
Our facilities
Future prospects
Once you graduate from the course, you'll be prepared to meet the demands of today's fast-paced business environment. You'll possess the key skills you’ll need to excel in a range of marketing and advertising roles.
You’ll be able to start looking at roles such as marketing manager, marketing analyst, international marketing coordinator, brand strategist, marketing communications manager, and marketing consultant, as well as others.
Take your career to the next level
Like what you’ve seen? Then it’s time to apply.
Make your application online now, and our admissions team will get back to you as soon as possible to make you an offer.
Not ready to apply yet?
We regularly deliver virtual and on-campus events to help you discover your perfect postgraduate course, whether it’s a subject you already love or something completely different. Our events are an opportunity for you to chat to tutors and current students and find out about the career options a postgraduate degree could lead to.
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All modules presented on this course page are subject to availability and this list may change at any time.